Marketing to Millenials in 2019

In order for businesses to thrive in marketing themselves in 2019, it is necessary that brands understand how to market to a generation that by 2025 will have taken over nearly 75% of the world’s workforce, and makes up 27.5 of the Canadian population which are non-other than millennials. While still portraying similar values and […]

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Being Lost In The Right Direction

Well, what can I say? This year has been nothing short of amazing. My first year of post-secondary education is now complete and is all in thanks to St. Lawrence College, and my wonderful industry-leading faculty. I have learned to grow in numerous skill traits that will be more than useful for my career ahead. One […]

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Social manipulation for thought?

As of lately, it has been coming more and more apparent to me, how much and how often I’m using my smartphone. It’s something I interact far more with than any person any day. I feel conditioned, not in an outrageous sense but in a way that I have been programmed over the past couple years into […]

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Does Square Space “Soar” above the rest with this new Super Bowl LII Campaign?

“When I was approached to make this commercial, we were already using the platform, which makes it a really organic fit.” Super Bowl LII is set to take place this Sunday, February 4, 2018. As always you have the ones who are there to watch competitive hungry men fighting for the season championship, and those who look […]

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Amazon Grocery’s, WHAT?

A company that sells products from a-z. Have you ever noticed the arrow in Amazons logo, subtle but genius? Delivering, creating, innovating, Amazon is everywhere and anywhere and has been at the very forefront of online shopping for over a decade. Competing with big box stores such as Walmart, Best Buy, Target, etc Amazon looks […]

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